In a significant move that could reshape the vaping industry in Eastern Europe, the Polish government is preparing new vaping regulations aimed at tightening the sale and marketing of vaping products. The initiative follows a growing public health concern over increased usage among young adults and minors, particularly flavored e-liquids and disposable vapes.
The proposed measures include stricter age verification protocols at the point of sale, a potential ban on flavored vapes, and more prominent warning labels on packaging. Authorities are also expected to limit online sales and introduce advertising restrictions similar to those already in place for tobacco products.
Industry stakeholders have expressed mixed reactions. While some welcome more straightforward guidelines and enhanced consumer safety, others warn that overregulation could lead consumers to turn to unregulated, black-market products. Advocacy groups are calling for a balanced approach that supports harm reduction while addressing youth access to and education about substance use.
Poland is currently one of the largest e-cigarette markets in Central Europe, with thousands of specialty stores and a growing community of adult users who see vaping as a viable alternative to traditional smoking. The upcoming changes could have a significant impact on local producers and international brands operating within the country.
The final legislation is expected to be debated in parliament later this year, with implementation likely by early 2026.